I had the opportunity to support AS Monaco in creating a series of visuals during the summer of 2025, through the agency Samba Digital, to promote key events for the club—most notably the gala match between AS Monaco and Inter Milan, as well as the partnership signed between AS Monaco and the Democratic Republic of the Congo (please note that the visuals for this project were not publicly released).
Several challenges arose in the creation of this series of visuals. First, for the AS Monaco x DRC visual, the idea was to blend the partner country’s culture with the club’s visual identity, incorporating specific references to the DRC (landscapes, stadium, young players), while also meeting AS Monaco’s requirements (featuring the iconic arches of the Stade Louis II, academy players, photos of the partnership signing). For the AS Monaco vs Inter Milan gala match, the idea was once again to incorporate the club’s visual identity while highlighting symbolic elements of the club (Stade Louis II, rocky landscapes, etc.).
Together, we’ll explore the challenges and key issues related to your request. The goal is to create a tailor-made solution that meets your needs and fits your budget.
I’m Benjamin Champenois, a freelance 360° graphic designer based in Orléans, France. I hold a Master’s degree in Digital Communication, with a specialization in sports and culture, earned from the University of Orléans (IAE) in 2023. Alongside my studies, I taught myself graphic design, developing my skills independently. This dual expertise in communication and design led me to launch my freelance career right after graduation.
My areas of expertise include custom web interface design, full visual identity creation, and the production of both print and digital assets for sports organizations (including federations, clubs, agencies, media outlets, and athletes…).