Description de l'image

Bayer Leverkusen Dia Do Rock

Creation of a visual to celebrate Rock Day, a date so dear to the Brazilian people, for Bayer Leverkusen via the Samba Digital agency. A visual honoring Brazilian players and legends (Zé Roberto, Paulo Sergio, Lucio and Arthur) of the German club.

CLIENT
Bayer Leverkusen
Deadline
7 days
date
07/2025
The main challenges of
this project

The idea behind the visual was to depict the players as a classic rock band with a singer, two guitarists, and a drummer. The visual is mainly based on photo manipulation. The concert stage was also created from scratch with many references to Bayer Leverkusen. Below is a before-and-after of the visual after retouching.

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Behind the pixels

I’m Benjamin Champenois, a freelance 360° graphic designer based in Orléans, France. I hold a Master’s degree in Digital Communication, with a specialization in sports and culture, earned from the University of Orléans (IAE) in 2023. Alongside my studies, I taught myself graphic design, developing my skills independently. This dual expertise in communication and design led me to launch my freelance career right after graduation.

My areas of expertise include custom web interface design, full visual identity creation, and the production of both print and digital assets for sports organizations (including federations, clubs, agencies, media outlets, and athletes…).