Creation of a visual for NFL Australia, on behalf of Sport Design Australia, as part of the promotion of the 2026 NFL Melbourne Game, announcing the team set to face the LA Rams, the 49ers.
The idea behind the brief was to imagine a scene in which the 49ers players arrive in Melbourne aboard one of the city’s iconic trams, heading straight toward the Melbourne Cricket Ground, the city’s stadium. In the background, the Ian Potter Centre can also be seen, a major cultural symbol of Melbourne. Visually, the goal was to add a subtle touch of the 49ers’ colors (red, white, and gold) without overpowering the overall visual.
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I’m Benjamin Champenois, a freelance 360° graphic designer based in Orléans, France. I hold a Master’s degree in Digital Communication, with a specialization in sports and culture, earned from the University of Orléans (IAE) in 2023. Alongside my studies, I taught myself graphic design, developing my skills independently. This dual expertise in communication and design led me to launch my freelance career right after graduation.
My areas of expertise include custom web interface design, full visual identity creation, and the production of both print and digital assets for sports organizations (including federations, clubs, agencies, media outlets, and athletes…).