A series of key visuals created for Paris Saint-Germain Football Club, through the agency Samba Digital, to support major events (Champions League Final, USA Summer Tour, player birthdays, etc.).
The main challenge in creating these key visuals was to combine Paris Saint-Germain’s visual identity with the specific events they were tied to. For example, for the PSG USA Summer Tour, the club wanted a “collage” art direction with warm tones evoking summer, along with references to the locations where the matches took place. For the “King of Europe” visual, created to celebrate the victory in the final against Inter Milan, the objective was naturally to blend the club’s artistic direction with that of the Champions League.
Together, we’ll explore the challenges and key issues related to your request. The goal is to create a tailor-made solution that meets your needs and fits your budget.
I’m Benjamin Champenois, a freelance 360° graphic designer based in Orléans, France. I hold a Master’s degree in Digital Communication, with a specialization in sports and culture, earned from the University of Orléans (IAE) in 2023. Alongside my studies, I taught myself graphic design, developing my skills independently. This dual expertise in communication and design led me to launch my freelance career right after graduation.
My areas of expertise include custom web interface design, full visual identity creation, and the production of both print and digital assets for sports organizations (including federations, clubs, agencies, media outlets, and athletes…).