Design of a visual for Paris Saint-Germain Football Club, commissioned by Samba Digital, on the occasion of the 2025 UEFA Champions League final. Titled “The King of Europe”, the visual was intended to celebrate PSG’s victory in the final against Inter Milan.
The main challenge in creating this visual was to combine PSG’s brand guidelines with a UEFA Champions League atmosphere. The club also wanted to incorporate references to the theme “The King of Europe” by adding a crown to each player, a concept that was ultimately not retained in the final design process. The initial brief was considered too simple given the significance of the event (a historic moment for the club), so the visual was not selected for publication.
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I’m Benjamin Champenois, a freelance 360° graphic designer based in Orléans, France. I hold a Master’s degree in Digital Communication, with a specialization in sports and culture, earned from the University of Orléans (IAE) in 2023. Alongside my studies, I taught myself graphic design, developing my skills independently. This dual expertise in communication and design led me to launch my freelance career right after graduation.
My areas of expertise include custom web interface design, full visual identity creation, and the production of both print and digital assets for sports organizations (including federations, clubs, agencies, media outlets, and athletes…).