Creation of a series of print files for Alley-Oop stores in Les Contamines-Montjoie. Two key objectives: first, to enhance the store’s physical communication as part of a local visibility strategy, and second, to modernise the storefronts of Alley-Oop shops to strengthen their brand image.
Following a briefing with the client, the creative direction was as follows: highlight the visuals provided by the suppliers (MERIDA for the MTB section and NITRO for the snowboards), while incorporating the visual identity of the Alley-Oop stores.
I’m Benjamin Champenois, a freelance graphic designer based in Orléans, France. I hold a Master’s degree in Digital Communication, with a specialization in sports and culture, earned from the University of Orléans (IAE) in 2023. Alongside my studies, I taught myself graphic design, developing my skills independently. This dual expertise in communication and design led me to launch my freelance career right after graduation.