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REDEX GROUP LOGO REDESIGNS

From 2015 to 2023, the REDEX Group accelerated its growth by acquiring several brands. To harmonize the visual identity and overall image of the company, management wanted to redesign the logos of all these brands. The challenge was to create a single, unified logo model that could be adapted to each brand within the group.

CLIENT
REDEX GROUP
Deadline
1 month
date
2023
Andantex Logo
Merobel Logo
Ungerer Logo
Bühler Logo
BWG Logo
REDEX Logo
Palette de couleurs
CMYK

Use for print materials (posters, flyers, business cards, etc.)

RGB

Use for digital materials (visuals, templates, website, app, etc.)

HEX code
Simplified color code (website, email, PowerPoint, Word, etc.)
CMYK   C : 62 - M : 51 - Y : 46 - K : 40
RGB   R: 84 - G: 86 - B: 90
HEX   #54565A
CMYK   C: 0 - M: 64 - Y: 90 - K: 0
RGB   R: 238 - G: 116 - B: 38
HEX   #EE7428
CMYK   C: 0 - M: 0 - Y: 0 - K: 0
RGB   R: 255 - G: 255 - B: 255
HEX   #FFFFFF
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Behind the pixels

I’m Benjamin Champenois, a freelance 360° graphic designer based in Orléans, France. I hold a Master’s degree in Digital Communication, with a specialization in sports and culture, earned from the University of Orléans (IAE) in 2023. Alongside my studies, I taught myself graphic design, developing my skills independently. This dual expertise in communication and design led me to launch my freelance career right after graduation.

My areas of expertise include custom web interface design, full visual identity creation, and the production of both print and digital assets for sports organizations (including federations, clubs, agencies, media outlets, and athletes…).

REDEX Group
REDEX Group est une société d’ingénierie de taille intermédiaire (300 salariés) spécialisée dans trois secteurs mécatroniques de pointe : les entraînements de machines sur axe linéaire et rotatif (MACHINE DRIVES), le traitement de bandes métalliques (STRIP PROCESSING) & le laminage de précision de fils métalliques et de bandes étroites (ROLLING MILLS). Le groupe dispose de cinq marques : ANDANTEX, MEROBEL, UNGERER, BÜHLER & BWG. Le groupe opère à l’internationale et dans plus de 50 marchés à l’exportation).